Featured Case Study - Nestlé UK & Ireland: Sales Function

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28. January 2011 23:17

Nestlé UK & Ireland achieve higher-than-expected growth as a result of successful redesign of its sales organization

Background & Scope:
Nestlé UK and Ireland is a subsidiary of Nestlé SA, the world’s foremost nutrition, health and wellness company.

Nestlé employs almost 7,000 people across 23 sites in the UK and Ireland. The company is structured into Nestlé UK Ltd (food and beverage, confectionery and Nestlé Nutrition), Nestlé Ireland, Nestlé Purina Petcare, Nestlé Waters, Cereal Partners UK (a joint venture with General Mills) and Lactalis–Nestlé Chilled Dairy Company Ltd, a joint venture with Lactalis. It is estimated that around 95% of households in the UK consume Nestlé products.

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